«Business peterburg» internet portal
How St. Petersburgs business chooses the names for its enterprises
The co-owner of a network of amusement parks Maza Park Paul Timets believes that if the budget allows it, it is better to turn to professionals when chosing a name. «Namers will, for a large sum, generate an original name for any of your projects, from a new brand of yogurt to a shopping mall. They may even bring in experts for brainstorming, inventing how to name your parrot or your newly acquired yacht. As they say, if you have the money», — he adds.
The enterperneur says that the cost of naming companies can vary from 5 to 12 million rubles: In order to justify the proposed variant they prepare a set of reports, surveys and focus groups. «Among other things, they will assure you that it is easier to assemble a rocket engine by yourself than to come up with a name for a new entertainment center, — says Paul Timets. — We were offered a top 10 from which we selected «Orange Park». But «Orange» — the word is not unique, it is associated with other firms. When we were tired of choosing, the co-owner of Zhenya Kadomsky appeared, who suggested: «Maza — an excellent youth slang word, let’s call it so!»
